visual identity design

client: OMG BookFest

OMG BookFest is a traveling celebration of books aimed at the early to middle grade reader (ages 7-12) that brings together commercial and award-winning authors with underserved local communities for an exciting experience of books, games, and activities.

I conceived OMG BookFest’s visual brand; designing the logo, website, and all marketing collateral.

jump to: logo | website | collateral

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brand logo & festival-specific logos

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OMG BookFest brand logo

Designed to appeal to middle grade readers (ages 7-12), and convey the fun central to OMG’s mission

 
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OMG Colorado festival logo

Designed for use on all OMG Colorado advertising and materials

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OMG Missouri festival logo

Designed for use on all OMG Missouri advertising and materials

website

Designed and built to appeal to prospective sponsors, authors, and bookstores by integrating photos from OMG’s past events with a focus on the program’s impact

 
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marketing collateral

OMG Missouri promotional bookmarks and poster

Designed OMG Missouri bookmarks and posters to promote the Author Circus in local schools and at the partner bookstore, The Novel Neighbor, in the months ahead of the festival

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CircusPoster.jpg
 

OMG Missouri event program

Conceived and laid out a 56-page full-color program, designed 42 pages (the others were purchased ads), and created several puzzles and activities to include in the book