big picture edits
In these edits, I’m looking for logical flow, what information is included and what is left out, and how coherent the content is. I might give comments like:
Does this matter?
Can you provide another example here?
This is contradictory with the last paragraph on page 4.
These edits are focused on making your writing sound better. I’m looking for grammar mistakes, wordiness, repetition, and confusing language. My comments might include:
Sometimes you capitalize “author” and sometimes you don’t. Should be consistent throughout.
Be careful of using “very” so often—it’s a filler word!
This paragraph is quite long compared to the others surrounding it. I think it would be possible to shorten it and retain the content. See my suggested cuts.
These are your final, final edits. I’m looking for mistakes you may have missed after the content is complete. We all need an extra set of eyes sometimes! My comments might include:
Missing a comma here.
This should be “their,” not “they’re.”
This link goes to a 404! Make sure to update before you send this out.
visual identity design
If we’re working together on your visual identity, my job is to communicate the personality and tone of you or your brand through:
These are the materials you use to advertise or support your product, service, or organization, like:
Social media graphics
I build custom sites on Squarespace (like this one). I mostly create sites for:
Political or grassroots organizations
I really enjoy making stuff like:
Custom birthday party invitations
Gag gifts like parody magazines, books, and logos
Event swag like scented pencils and stress balls